Theme: Get Ready for Plain Packaging
For World No Tobacco Day, 31 May 2016, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling countries to get ready for plain (standardized) packaging of tobacco products.
Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labelling, and increases the effectiveness of health warnings.
Plain packaging of tobacco products refers to measures that restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style.
Tobacco kills nearly 6 Million people each year, of which more than 600,000 are non-smokers dying from breathing second hand smoke.
Goals of WNTD 2016 campaign
World No Tobacco Day 2016 aims to:
- Highlight the role of plain packaging as part of a comprehensive, multisectoral approach to tobacco control.
Facilitate policy development by Member States and the globalization of plain packaging by providing informative, compelling and persuasive information. - Encourage Member States to strengthen packaging and labelling measures and restrictions on advertising, promotion and sponsorship as they work towards plain packaging in a step-wise approach.
- Support Member States and civil society against tobacco industry interference in political processes leading to adoption of plain packaging laws.
“The True Face of Tobacco Is disease, death and horror- not the glamour and sophistication the pushers in the tobacco industry try to portray.” -David Byrne
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